Strategy first. Always.

Stay premium.
Feel human.

We help products and services become brands people choose, remember and talk about. We sharpen the positioning, build the strategy and create organic ideas that connect online and offline. Built for sports, wellness, nutrition and everything around them.

Choose where to start
Welcome to the club

What do you need
right now?

No packages for the sake of packages. Start with the problem, then build the right system around it.

Strategy in the wild

Not just
pretty thinking.

We study culture, build the plan and get close enough to the work to see what people actually respond to.

Ananda Griffo, founder and strategist at Reconnect
The thinking behind Reconnect

Sport obsessed.
Led by strategy.

Reconnect is led by Ananda Griffo, an ex corporate girl, sports lover and founder with 10+ years across marketing, sports marketing, brand activations and sales in South and North America. From Red Bull Brazil to retail growth in Southern California, she learned how people move, what earns attention and why the strongest brands do more than post.

Her obsession is simple: help brands build culture and show up beyond the screen. Offline matters as much as online. Organic social is still the most honest way to understand an audience. And great ideas only work when there is a consistent plan behind them.

For five years, Reconnect has turned that thinking into clear strategy, stronger positioning and work people can actually feel.

Her strength is not making more content. It is finding the idea, reading the numbers and building a direction the team can actually use.

What strong positioning creates
Clear positioningThe right customer
Human organic strategyA community that cares
Performance thinkingA smarter next move
Real world connectionAttention that becomes participation
Real clients. Real words.

The work
connects.

“Reconnect brought the content footprint and professionalism we wanted. The way our company is seen is essential for our business, and Reconnect helped spread that vision.”
Adriano NasalCo Founder · Açaí Republic
“They developed engaging content that truly resonated with our followers, driving significant growth in our online presence. Our engagement rates skyrocketed, and we saw a noticeable increase in website traffic, leading to higher conversions. Overall, Reconnect has been a game changer for our business.”
Rafael RamosCo Founder · Gracie Barra Encinitas
Our point of view
Organic can still look like your brand. Premium can still feel human.

Reconnect lives right in the middle. We use culture, community and performance data to help brands show up with a point of view and speak like actual people.