Gracie Barra Encinitas

Overview

Gracie Barra Encinitas offers world-class Brazilian jiu-jitsu classes for adults and children. As part of the global Gracie Barra group, founded in 1986 by Carlos Gracie Jr., GBE is connected to one of the largest and most recognized BJJ organizations worldwide, with affiliated schools across the globe.

Client

Gracie Barra Encinitas

Industry

Martial arts

Service

Social Media Strategy

Social Media Content

Campaign Development

The Challenge

Our journey with GBE began with a quest to create an online strategy that resonated with the essence of sports and the academy’s unique story.

The Solution

Recognizing the power of community, we delved into the personal narratives of everyone associated with the academy, from dedicated teachers to enthusiastic students. Through storytelling, we brought these stories to the forefront, fostering a sense of unity and belonging. In addition, we meticulously shaped the visual and verbal identity to connect seamlessly with students. The goal was to make the academy easily recognizable to both existing students and potential leads.

The Result

The Result

The Result

We increased leads and fostered stronger connections among students by executing robust year-long campaigns, integrating paid traffic initiatives, and targeted actions.

We increased leads and fostered stronger connections among students by executing robust year-long campaigns, integrating paid traffic initiatives, and targeted actions.

We increased leads and fostered stronger connections among students by executing robust year-long campaigns, integrating paid traffic initiatives, and targeted actions.

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