Overview
Gracie Barra Encinitas offers world-class Brazilian jiu-jitsu classes for adults and children. As part of the global Gracie Barra group, founded in 1986 by Carlos Gracie Jr., GBE is connected to one of the largest and most recognized BJJ organizations worldwide, with affiliated schools across the globe.
Client
Gracie Barra Encinitas
Industry
Martial arts
Service
Social Media Strategy
Social Media Content
Campaign Development
The Challenge
Our journey with GBE began with a quest to create an online strategy that resonated with the essence of sports and the academy’s unique story.
The Solution
Recognizing the power of community, we delved into the personal narratives of everyone associated with the academy, from dedicated teachers to enthusiastic students. Through storytelling, we brought these stories to the forefront, fostering a sense of unity and belonging. In addition, we meticulously shaped the visual and verbal identity to connect seamlessly with students. The goal was to make the academy easily recognizable to both existing students and potential leads.